BU123X — 12.3" Bar Type TFT Display Reference Module

The BU123X is a 12.3-inch ultra-wide TFT display reference design for projects requiring a long-format LCD module.
This page shows a typical solution direction. Final specifications can be customized based on interface, brightness, structure, and application requirements.

BU123X 12.3" Ultra-Wide TFT Display Module Reference

The BU123X is a reference display module developed for long-format display applications such as retail shelf systems, industrial control panels, vending terminals, and embedded devices.
It can be adapted based on project requirements for brightness, interface, mechanical structure, and integration needs.

  • 1920 × 720 ultra-wide resolution for long-format display layouts
  • IPS viewing angles for multi-angle readability
  • LVDS interface for embedded system integration
  • Optional brightness customization for indoor or high-ambient-light environments
  • Slim bar-type structure for space-limited product designs

12.3-Inch Ultra-Wide Bar Type Display Module Overview

The BU123X is a 12.3-inch ultra-wide TFT display module reference design intended for applications requiring a long-format display area and stable embedded integration.
With a 1920 × 720 resolution, IPS viewing angles, and LVDS interface, it provides a practical starting point for systems such as retail shelf displays, control panels, vending terminals, and smart devices.

This module page is provided as a reference solution rather than an off-the-shelf catalog item.
For actual projects, specifications such as brightness, interface definition, mounting structure, touch integration, and environmental adaptation can be customized according to application requirements.

Reference Module for Similar Projects

The BU123X page presents a reference configuration for a 12.3-inch bar type TFT display module. It is intended to show a typical solution direction for long-format LCD projects rather than a fixed off-the-shelf product.

For actual development, specifications can be adjusted according to interface requirements, brightness targets, mechanical constraints, and application environment.

What Can Be Customized

BU123X Reference Specifications

The specifications below describe a reference configuration. Final parameters can be adjusted based on project requirements.

Model BU123X
Size 12.3 inch
Pixel Number (Resolution) 1920 × RGB × 720 pixels
Active Area (AA) 292.032(H) × 109.512(V) mm
Module Dimension 310.0(H) × 128.0(V) × 11.0(T) mm
Pixel Pitch 0.1521(H) × 0.1521(V) mm
LCD Type TFT, Normally Black, Transmissive
Viewing Angle (CR > 10) 88 / 88 / 88 / 88 (Top / Bottom / Left / Right)
Surface Treatment Glare
Backlight Type LED, Normally White
Interface 8-bit LVDS (TFT LCD Module Interface)
TFT Driver IC FL5894 + ST5086 or equivalent
Touch Panel Without touch panel
Operating Temperature -30℃ to +85℃
Storage Temperature -40℃ to +90℃
Logic Supply Voltage (VDD) 3.0 V (Min) / 3.3 V (Typ) / 3.6 V (Max)
Logic Supply Current (IDD) 550 mA (Max)
LED Backlight Voltage (VLED) 21.0 V (Min) / 26.0 V (Max)
LED Backlight Current (IL) 360 mA (Typ)
LED Lifetime 30,000 hours (Typ)

Technical Highlights of the BU123X Reference Module

These technical features make the BU123X a useful reference platform for projects requiring ultra-wide display formats, stable integration, and application-specific customization.

Ultra-Wide 12.3" Bar Type TFT Display

The BU123X 12.3-inch bar type TFT display module offers an ultra-wide aspect ratio and slim profile, making it ideal for shelf labels, dashboards and embedded systems where long-format content and compact integration are critical.

1920×720 High-Resolution TFT Display Module

With a 1920×720 pixel matrix, the BU123X TFT display module delivers sharp text, detailed graphics and clean UI layouts across the full bar area, supporting data dashboards, status bars and rich information views without sacrificing clarity.

IPS-Class Wide Viewing Angles

The BU123X bar type TFT display module is built on an IPS-class normally-black panel, providing wide viewing angles and consistent colors from all directions, ideal for multi-user environments and off-axis viewing on industrial or commercial equipment.

High-Contrast Normally-Black TFT Technology

Using a normally-black transmissive TFT structure, the BU123X bar type TFT display enhances perceived contrast and black depth, improving readability for dark-themed interfaces, alarms and mission-critical information on long-format screens.

8-bit LVDS Interface for Easy Integration

The BU123X TFT display module adopts an 8-bit LVDS interface, delivering stable signal transmission and broad compatibility with industrial mainboards and embedded platforms, simplifying system design and long-term maintenance.

Long-Life LED Backlight & Wide Temperature Range

Designed for demanding environments, the BU123X bar type TFT display module combines a durable LED backlight with a wide operating temperature capability, supporting continuous-duty use in industrial, automotive and outdoor-oriented applications.

Key Application Scenarios of the BU123X Bar Type TFT Display Module

The BU123X serves as a reference format for multiple long-display applications.
Depending on the environment and system requirements, the final module can be customized for brightness, interface, structure, and integration.

BU123X ultra-wide bar display used as a retail shelf digital signage showing pricing and product labels

Retail Shelf Digital Signage & Electronic Shelf Labeling

The BU123X bar-type TFT display module is ideal for retail shelf digital signage and electronic shelf labeling. Its 12.3-inch ultra-wide aspect ratio clearly presents pricing, product information, and promotional content, delivering enhanced visibility for supermarkets, convenience stores, and smart retail environments.

BU123X bar-type TFT display integrated into an industrial control panel showing machine status and parameters

Industrial Control Panels & HMI Status Display

With its LVDS interface and wide operating temperature range, the BU123X bar-type TFT display module integrates seamlessly into industrial control systems. It serves as an ideal HMI status display for machine monitoring, parameter visualization, and process indication with its 1920×720 high-resolution clarity.

BU123X bar LCD display embedded in a vending machine showing price and user guidance UI

Vending Machines & Self-Service Terminal Display

The BU123X bar-type TFT display module is highly suitable for vending machines, charging stations, self-ordering systems, and other smart service terminals. Its ultra-wide format displays pricing, menus, and guidance prompts clearly, improving user interaction and operational efficiency.

Need a Similar Bar Type Display Solution?

If your project requires a long-format TFT display with specific brightness, interface, or structural requirements, our engineering team can help evaluate a suitable customization direction based on your application.

Why This Reference Module Works for Similar Projects

01

Useful Starting Point for Ultra-Wide Projects

The BU123X provides a practical reference format for applications needing elongated display layouts.

02

Adaptable for Different System Interfaces

The reference design can be adjusted for interface and controller compatibility based on project requirements.

03

Flexible Brightness and Optical Direction

Brightness and visual performance can be tuned for indoor, semi-outdoor, or higher ambient light conditions.

04

Mechanical Integration Can Be Customized

Dimensions, mounting approach, and structural details can be optimized for your device design.

05

Suitable for Multiple Application Scenarios

This reference direction can be adapted for industrial terminals, retail systems, and embedded display products.

06

Supports Project-Based Development

Rather than selecting a fixed catalog item, similar projects can move into engineering evaluation and customization.

FAQ

Is the BU123X an off-the-shelf product?

No. The BU123X page presents a reference module configuration.
For actual projects, parameters such as interface, brightness, mechanical structure, and integration requirements can be customized.

Yes. Samples of the BU123X are available and can typically be shipped within 3–7 days. The sample version matches the mass-production specifications for accurate testing and evaluation.

The standard MOQ for the BU123X is 500–1000 pcs. However, small-batch pilot runs can be supported depending on your project stage.

The BU123X supports several mounting methods, such as front clips, rear screw mounting, or embedded metal-frame installation. We can provide mechanical drawings to help engineers select the best mounting solution, and custom mounting holes or structural adjustments are also available upon request.

Yes. The BU123X uses an industrial-grade LED backlight and stable TFT architecture, making it suitable for 24/7 continuous operation in retail and industrial environments.

The BU123X uses an 8-bit LVDS interface and is compatible with most industrial controllers and display driver boards. We can also recommend matching controller solutions if needed.

Yes. We support customization of brightness, FPC length, mounting positions, and structural details to ensure smooth integration into your device.

The BU123X comes with a standard 12-month warranty. Extended warranty options are available for critical industrial applications.

Start a Similar Display Project

Tell us about your required size, interface, brightness, structure, and application scenario.
Our engineering team will review your requirements and suggest a suitable solution direction.

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