32 Inch Bar Type TFT Display Module for Digital Signage Projects

BU320S is a 32-inch stretched LCD display module designed as a reference solution for digital signage, retail fixtures, vending equipment, and transportation display systems.
All display modules are customized based on project requirements, including interface, brightness, structure, and system integration.

32 Inch Stretched Display Reference Module for Embedded Projects

The BU320S is a reference display module for projects requiring an ultra-wide 32-inch format.
It is suitable for embedded signage systems, vending machines, transportation displays, and retail fixtures where standard displays may not fit the available installation space.

About This 32 Inch Bar Type Display Reference Design

The BU320S is developed as a reference solution for projects that require an ultra-wide display format with stable image performance and flexible system integration.
It is commonly considered for retail shelf displays, vending equipment, transportation information systems, and other embedded applications where standard display sizes are not suitable.
This module is not presented as an off-the-shelf product. It can be customized based on project requirements, including interface type, brightness level, touch integration, and mechanical structure.

32 Inch Stretched Display Reference Specifications

The specifications below describe a reference configuration of the BU320S.
Actual parameters can be adjusted based on project requirements, including interface, brightness, touch option, and mechanical structure.

Model BU320S
Size 32 inch
Pixel Number (Resolution) 3840 × RGB × 720 pixels
Active Area (AA) 798.72(H) × 149.76(V) mm
Module Dimension 820.0(H) × 170.0(V) × 12.0(T) mm
Pixel Pitch 0.208(H) × 0.208(V) mm
LCD Type TFT, IPS, Normally Black, Transmissive
Viewing Angle (CR > 10) 178 / 178 / 178 / 178 (Top / Bottom / Left / Right)
Surface Treatment Anti-glare, 3H Hardness
Backlight Type LED, Normally White
Brightness 1500 cd/m² (Typ.)
Interface V-by-One / eDP (TFT LCD Module Interface, customizable)
TFT Driver IC Integrated TCON / source driver or equivalent
Touch Panel Without touch panel (projected capacitive touch optional)
Operating Temperature -20℃ to +60℃
Storage Temperature -30℃ to +70℃
Logic Supply Voltage (VDD) 3.0 V (Min) / 3.3 V (Typ) / 3.6 V (Max)
Logic Supply Current (IDD) 800 mA (Max)
LED Backlight Voltage (VLED) 30.0 V (Min) / 36.0 V (Max)
LED Backlight Current (IL) 450 mA (Typ)
LED Lifetime 50,000 hours (Typ)
  • Customization: Available
  • Project Basis: Reference design, not off-the-shelf stock

Customization Options for Similar Projects

The BU320S is presented as a reference display solution. For actual projects, the module can be customized according to installation space, interface requirements, operating environment, and product design constraints.

Display & Optical

Electrical & Mechanical

Technical Highlights of the 32 inch Stretched Display BU320S

stretched signage / embedded installations

The BU320S 32-inch stretched display features an ultra-wide 3840×720 resolution, providing a panoramic canvas for status dashboards, wayfinding, tickers and digital signage where long-format content and space-efficient integration are essential.

strong ambient-light retail and public display environments

With a typical brightness of 1500 cd/m², the BU320S stretched display delivers strong visibility even under high ambient light, making it suitable for semi-outdoor and high-brightness indoor environments such as transportation hubs, shop windows and industrial halls.

IPS Technology with 178° Viewing Angles

Built on an IPS, normally-black TFT panel, the BU320S offers 178° wide viewing angles and stable color performance from all directions, ensuring content remains readable and accurate for viewers approaching from different sides of the display.

Industrial-Grade Reliability & Wide Temperature

Designed for continuous-duty installations, the BU320S 32 inch stretched display supports a wide operating temperature range and long-life LED backlight, making it a robust choice for transportation, industrial control, kiosks and 24/7 digital signage applications.

integration flexibility

The BU320S stretched LCD supports high-speed interfaces such as V-by-One or eDP, enabling reliable transmission of 3840×720 video data and simplifying integration with industrial PCs, media players and custom embedded mainboards.

Flexible Customization for Seamless Integration

To better fit different projects, the BU320S 32 inch stretched display supports customization options such as cover glass, touch panel, mounting brackets and optical enhancements, helping OEMs and system integrators shorten development time and reduce mechanical design effort.

Need a similar configuration with different interface, brightness, or structure?

Typical Applications for This 32 Inch Stretched Display Concept

32 inch stretched display showing promotional ads on a supermarket shelf, ultra-wide 3840x720 bar LCD for retail advertising

Retail Shelf Digital Signage & Shelf-Edge Advertising

The BU320S 32-inch stretched display is ideal for retail shelf-edge advertising and digital shelf labeling. Its ultra-wide 3840×720 resolution clearly presents pricing, product details, and promotional messages, enhancing customer engagement and improving product visibility in supermarkets and modern retail environments.

Interface, brightness, and structure can be adjusted based on actual equipment design.

32 inch stretched display showing pricing and promotions above a deli counter, high brightness 1500 nits bar LCD for supermarket food displays

Deli Counter Pricing & Promotional Display

The BU320S stretched display delivers clear pricing and promotional information above deli counters, offering excellent readability with its 1500-nit high brightness. It enhances communication for fresh food areas by displaying dynamic menus, discounts, and real-time updates, ensuring customers easily access key information in busy supermarket environments.

32 inch stretched display mounted on top of a vending machine showing digital advertisements, ultra-wide high brightness bar LCD for vending applications

Vending Machine Top Advertising & Information Display

The BU320S 32-inch stretched display is perfectly suited for installation on top of vending machines, delivering eye-catching advertisements and product promotions. Its ultra-wide aspect ratio and high brightness improve customer attention, making it ideal for metro stations, office buildings, and other high-traffic locations.

Interface, brightness, and structure can be adjusted based on actual equipment design.

Why This Reference Design Works for Project Development

01

Suitable for Ultra-Wide Embedded Display Projects

We specialize in ultra-wide stretched displays, delivering optimized optical performance for signage, transportation, retail, and industrial integrations. BU320S is built on mature stretched display engineering experience.

02

High Brightness for Public-Facing Installations

The BU320S features a 1500 nits high-brightness backlight, ensuring clear visibility in semi-outdoor and high-ambient-light environments where standard LCD modules fail.

03

Customizable for Interface and Mechanical Requirements

Interface, brightness, mechanical structure, coating, and mounting options can all be customized—making the BU320S adaptable for kiosks, digital signage, retail shelves, and embedded systems.

04

Stable Performance for Long-Term Operation

Designed with wide temperature support and long-life LED backlight, the BU320S maintains stable operation in demanding industrial and semi-outdoor environments.

05

Engineering Support for Faster Project Integration

Our technical team assists with integration, timing, structural assembly, and system optimization—reducing development cycles and ensuring seamless deployment of the 32-inch stretched display.

06

Reference Design for Repeated Supply Projects

With a solid supply chain and strict quality control system, the BU320S offers long-term availability, making it suitable for projects requiring consistent supply across multiple production phases.

Reference Design Notice

The BU320S page is intended to show a representative 32-inch stretched display solution for similar projects. It is not limited to a fixed off-the-shelf configuration. Actual project delivery may include adjustments to interface, brightness, touch, optical structure, mounting method, and other engineering details.

FAQ

The BU320S is presented as a reference display solution rather than a fixed off-the-shelf product. The page shows a typical 32-inch stretched display configuration, while actual project delivery can be customized based on interface, brightness, touch option, structure, and installation requirements.

For similar projects, customization can typically include brightness, interface type, touch integration, cover glass, mechanical structure, mounting method, connector layout, and optical enhancement options. The actual scope depends on the product design and system integration requirements.

Yes. Interface adaptation is one of the most common requirements in display projects. Depending on the system architecture, options may include eDP, LVDS, V-by-One, or other project-specific signal solutions. Final compatibility should be confirmed during the engineering evaluation stage.

Yes. Brightness can usually be adjusted according to the target environment. For applications with strong ambient light, higher brightness configurations may be considered, and additional optical treatments such as anti-glare or optical bonding can also be evaluated.

Yes, touch integration can be considered for similar stretched display projects. Depending on the application, projected capacitive touch or other touch solutions may be evaluated. The feasibility depends on the module structure, cover design, and user interaction requirements.

Yes. In many embedded projects, mechanical adaptation is necessary. The structure, mounting points, bracket design, cable direction, and connector position may all be adjusted to improve installation compatibility and reduce integration difficulty.

This type of ultra-wide display is commonly considered for retail shelf displays, vending machines, transportation information systems, embedded digital signage, and other projects where a standard 16:9 display does not fit the available space or visual layout.

Yes, optical bonding can be evaluated when the project requires improved contrast, reduced reflection, or better visual performance in strong ambient light conditions. Whether it is recommended depends on the application environment, cost target, and structural design.

To start evaluation efficiently, it is helpful to provide the expected display size, application scenario, brightness target, interface requirement, touch requirement, installation constraints, and any available drawings or system information. The clearer the input, the faster the engineering team can define a suitable solution direction.

Start Your Custom Display Project

Tell us about your display requirements, including size, brightness, interface, installation constraints, and application scenario.
Our engineering team will review your request and respond with a suitable solution direction.

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